100만원 - 500만원

ROAS 300%, 매출 볼륨 증대

6개월 이하

12개월 이상

50건

1) 파워링크 키워드의 경우 디바이스별/매체별 필터링 및 전환이 발생한 키워드 분류 X2) 키워드 카테고리/목적 분리 추가 작업 필요 3) 관련성 없는 키워드들도 일부 아직 잔재 되어있기에 필터링 및 OFF필요 4) 쇼핑검색의 소재의 경우 제품군 별, 브랜드 별 필터링 없이 혼재 5) 전환 일어나는 주요 검색어 관리 X, 브랜드형

브랜드별 핵심 키워드 및 경쟁사 키워드 추가 쇼핑 브랜드형 광고 영역 활용, 브랜드 자사 검색량 증가 ROAS 359% 달성 광고 집행 3개월간, 메인 상품 위주 관리 및 효율 개선에 초점 문제점 개선 로아스 증대 및 브랜드 인지도 상승 및 매출 원복을 위해 지속 관리 중

300건

<p style="margin: 0pt 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:="" "kopub돋움체="" bold";mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:="" arial;color:black;mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:dark1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">1) </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">세부 카테고리별 키워드 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">리그룹핑</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">, </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">고효율 키워드 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">입찰가</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 상향 조정</span></p><p style="margin: 0pt 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:="" "kopub돋움체="" bold";mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:="" arial;color:black;mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:dark1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">2) </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">카테고리에 맞는 세부 키워드 및 소재 추가</span></p><p style="margin: 0pt 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:="" "kopub돋움체="" bold";mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:="" arial;color:black;mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:dark1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">3) </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">주요 매체 및 시간대 필터링을 통해 평균 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">CTR </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">및 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">CPC </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">대비 효율 개선</span></p><p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";mso-fareast-font-family:="" "kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;mso-color-index:13;="" mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:solid;="" mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:black;="" mso-style-textfill-fill-alpha:100.0%"="">4) </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";mso-fareast-font-family:="" "kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;mso-color-index:13;="" mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:="" dark1;mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">소재별</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 랜딩페이지 재설정</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">,</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 제품군 별 카테고리 설정</span></p><p style="margin: 0pt 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:="" "kopub돋움체="" bold";mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:="" arial;color:black;mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:dark1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">5)</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 시즌 별 추가 소재</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">, </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">이슈성</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 키워드 추가 등록</span></p><p style="margin: 0pt 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:="" "kopub돋움체="" bold";mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:="" arial;color:black;mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:dark1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">6) </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">예산 배분 문제</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">(</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">일 예산 한도 조기 소진으로 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">OFF</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 경우 잦음</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">)</span></p><p style="margin: 0pt 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:="" "kopub돋움체="" bold";mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:="" arial;color:black;mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:dark1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">7) </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">자사몰</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">/</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">스토어 중복 키워드 존재</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">, </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">노출 체크 및 중복 노출 필터링</span></p><p style="margin: 0pt 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:="" "kopub돋움체="" bold";mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:="" arial;color:black;mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:dark1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">8) </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">시간대별 필터링 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">– </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">시간대 별 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">클릭률</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 예산 분배 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">(ex.6</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">시</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">~7</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">시 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">클릭률</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 높은 편</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">)</span></p><p style="margin: 0pt 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:="" "kopub돋움체="" bold";mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:="" arial;color:black;mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:dark1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">9) </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">쇼핑검색광고의 경우 메인 검색어 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">1</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">페이지 노출 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">+ </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">자사명</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 키워드 위주로 운영</span></p><p style="margin: 0pt 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:="" "kopub돋움체="" bold";mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:="" arial;color:black;mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:dark1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">-&gt; </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:="" "kopub돋움체="" bold";mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:="" arial;color:black;mso-color-index:13;mso-font-kerning:12.0pt;language:ko;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:dark1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">목표 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">KPI</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">설정 후 효율에 따른 관리</span></p><p style="margin: 0pt 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:arial;color:black;="" mso-color-index:13;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:dark1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""><br></span></p><p style="margin: 0pt 0in; direction: ltr; unicode-bidi: embed;">&gt;<span style="" kopub돋움체="" bold";="" font-size:="" 12pt;="" letter-spacing:="" -0.05em;"="">브랜드별 핵심 키워드 및 경쟁사 키워드 추가</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";mso-fareast-font-family:="" "kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";color:black;="" mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">쇼핑 브랜드형 광고 영역 활용</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">,</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 브랜드 자사 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">검색량</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 증가 </span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";mso-fareast-font-family:="" "kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";color:black;="" mso-color-index:1;mso-font-kerning:12.0pt;language:en-us;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">ROAS 359% </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">달성 </span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed;"></p> <p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";mso-fareast-font-family:="" "kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";color:black;="" mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">광고 집행 </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">3</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">개월간</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"="">, </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">메인 상품 위주 관리 및 효율 개선에 초점</span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";mso-fareast-font-family:="" "kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";color:black;="" mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">문제점 개선</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:en-us;="" mso-style-textfill-type:solid;mso-style-textfill-fill-themecolor:text1;="" mso-style-textfill-fill-color:black;mso-style-textfill-fill-alpha:100.0%"=""> </span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">로아스</span><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";="" mso-fareast-font-family:"kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";="" color:black;mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"=""> 증대 및 </span></p> <p style="margin-top: 0pt; margin-bottom: 0pt; margin-left: 0in; direction: ltr; unicode-bidi: embed;"><span style="" kopub돋움체="" bold";mso-ascii-font-family:"kopub돋움체="" bold";mso-fareast-font-family:="" "kopub돋움체="" bold";mso-bidi-font-family:"malgun="" gothic="" semilight";color:black;="" mso-color-index:1;mso-font-kerning:12.0pt;language:ko;mso-style-textfill-type:="" solid;mso-style-textfill-fill-themecolor:text1;mso-style-textfill-fill-color:="" black;mso-style-textfill-fill-alpha:100.0%"="">브랜드 인지도 상승 및 매출 원복을 위해 지속 관리</span></p>