생활가전 J사 제안 사례
작성자 장규효
작성일 2024.12.23
조회수 238
1 / 29
자료 및 게시물 내용의 불법적 이용, 무단 전재 배포는 금지되어 있습니다.
저작권 침해, 명예훼손 등 분쟁 요소 발견 시 ampmglobal@ampm.co.kr 로 메일 주시면 조치하도록 하겠습니다.
상세 내용
집행매체
검색광고배너광고SNS광고
업종
디지털/가전쇼핑몰
예산
500만원 - 1,000만원
마케팅 KPI
운영 매체 안정화
잠재고객
전체
20~2425~2930~3435~3940~4445~4950세 이상
집행기간
1년 이하
브랜드 런칭기간
6개월 이상~12개월 미만
브랜드인지도(네이버 기준 검색량)
240
집행 전
ROAS 22%
집행 후
매체 별 성과 달성
개요
신규 고객 확보 및 충성 고객 유치
집행내용
<div class="O0" style="line-height: 120%; margin: 0pt 0in 0pt 0.31in; text-indent: -0.31in; direction: ltr; unicode-bidi: embed;"><font face="Verdana"><span style="font-size: 14px;">•</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">타겟</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"> 점유율 </span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">1</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">위 매체인 네이버 를 통한 자사 </span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">노출량</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"> 다량 확보</span></font></div><div class="O0" style="line-height: 120%; margin: 0pt 0in 0pt 0.31in; text-indent: -0.31in; direction: ltr; unicode-bidi: embed;"><font face="Verdana"><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"><br></span></font></div><div class="O0" style="line-height: 120%; margin: 0pt 0in 0pt 0.31in; text-indent: -0.31in; direction: ltr; unicode-bidi: embed;"><font face="Verdana"><span style="font-size: 14px;">•</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">타겟</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"> 적중률이 높은 </span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">DA</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">광고를 통해 고밀도 타겟 위주 광고 노출</span></font></div><div class="O0" style="line-height: 120%; margin: 0pt 0in 0pt 0.31in; text-indent: -0.31in; direction: ltr; unicode-bidi: embed;"><font face="Verdana"><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"><br></span></font></div><div class="O0" style="line-height: 120%; margin: 0pt 0in 0pt 0.31in; text-indent: -0.31in; direction: ltr; unicode-bidi: embed;"><font face="Verdana"><span style="font-size: 14px;">•</span><span style="font-size: 12pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"><span style="font-size: 14px;">DA</span><span style="font-size: 14px;">
</span></span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">매체 별 관심사</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">·</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">카테고리 타겟팅을 통한 높은 </span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">전환율</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"> 기대</span></font></div><div class="O0" style="line-height: 120%; margin: 0pt 0in 0pt 0.31in; text-indent: -0.31in; direction: ltr; unicode-bidi: embed;"><font face="Verdana"><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"><br></span></font></div><div class="O0" style="line-height: 120%; margin: 0pt 0in 0pt 0.31in; text-indent: -0.31in; direction: ltr; unicode-bidi: embed;"><font face="Verdana"><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"> </span></font></div><div class="O0" style="line-height: 120%; margin: 0pt 0in 0pt 0.31in; text-indent: -0.31in; direction: ltr; unicode-bidi: embed;"><font face="Verdana"><span style="font-size: 14px;">•</span><span style="font-size: 12pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"><span style="font-size: 14px;">주요 타겟 맞춤형 광고</span><span style="font-size: 14px;"> </span><span style="font-size: 14px;">및 상위 </span></span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">TOP</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">상품의 효율적인 소재 노출을 통해</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"> </span><span style="font-size: 14px; letter-spacing: -1.5pt;">전환 </span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">극대화</span></font></div><div class="O0" style="line-height: 120%; margin: 0pt 0in 0pt 0.31in; text-indent: -0.31in; direction: ltr; unicode-bidi: embed;"><br></div><div class="O0" style="line-height: 120%; margin: 0pt 0in 0pt 0.31in; text-indent: -0.31in; direction: ltr; unicode-bidi: embed;"><font face="Verdana"><span style="font-size: 14px;">•</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">이벤트 반응 유저에게 </span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;">리타겟팅</span><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"> 광고 소재 노출을 통한 지속적 경험 독려</span></font></div><div class="O0" style="line-height: 120%; margin: 0pt 0in 0pt 0.31in; text-indent: -0.31in; direction: ltr; unicode-bidi: embed;"><font face="Verdana"><span style="font-size: 14px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; letter-spacing: -1.5pt; vertical-align: baseline;"><br></span></font></div>
