화장품 쇼핑광고
작성자 : 화장품관련
작성일 : 2022-10-20
조회수 : 40774
댓글 3
안녕하세요, 이번에 화장품 런칭해서 스마트스토어와 쇼핑광고에 관심이 많아 문의드리게되었습니다.
파워링크와는 달리, 쇼핑광고는 판매자가 직접 관리하기가 까다롭다고 들었는데요. 처음엔 혼자 스스로 관리를 해보려고 합니다만,
시작이 무섭습니다. 제한되는것도 많다고 들었고, 제가 하고싶은 키워드를 직접 입력이 안된다고 하던데요. 무엇 부터 시작해야 할까요?
답변
3
안녕하세요, AMPM글로벌 이한슬입니다.
우선 쇼핑검색광고는 파워링크와 달리,
키워드 설정이 불가하기 때문에 조금 더 까다로운 것이 맞습니다!
다만 아예 방법이 없는 것은 아니에요~
1. 상품명 내에 희망 키워드 삽입
2. 제외 키워드 설정
3. 스마트스토어 센터 내에 카테고리와 노출 희망 키워드 카테고리가 일치한지 확인
이렇게 3가지는 꼭! 체크해주세요.
관련하여 문의점이 있으시다면 02-6049-4233 연락 부탁드립니다.
작성일 : 2022.10.20 ※ 위 답변은 마케터의 경험과 지식을 바탕으로 작성되었습니다.
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